A record number of hanging baskets will bring a kaleidoscope of colour to Shrewsbury town centre throughout the summer.
Shrewsbury Town Council has planted up and installed a blooming marvellous 372 baskets this year, a large proportion of which have been purchased by town centre shops and businesses as part of the Council’s commercial hanging basket scheme.
Baskets are available to commercial premises at a cost of £45 each which includes installation, watering and removal at the end of the season.
All plants are grown from seed or plugs at the Council’s Weeping Cross nursery.
The unprecedented support from the business community comes as Shrewsbury BID prepares to lead its first entry into the Heart of England in Bloom competition.
After being crowned RHS Britain in Bloom Champion of Champions last year, the Town Council is taking a well-deserved break from the contest and instead has been guiding Shrewsbury BID with its own entry, whilst still installing and maintaining all of its usual floral features.
The BID campaign takes in the whole of the town centre and concentrates on three core areas; Horticultural Achievement, Environmental Responsibility and Community Participation.
Judges will visit Shrewsbury on July 21 [TUES] when the town centre’s many floral aspects will be judged against exacting criteria.
Bloom Chairman, Councillor Keith Roberts said: “Hanging baskets are a superb way to ensure the town centre looks blooming brilliant all summer long. It’s fantastic to see more businesses than ever before proudly displaying their floral features, especially with Shrewsbury BID entering the Bloom competition for the first time this year. Many thanks to all of our local shops and businesses for helping us to maintain our reputation as THE Town of Flowers.”
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