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About Us

Shrewsbury in Bloom is a non-profit organisation which brings together interested groups and individuals to discuss and implement a programme for Shrewsbury’s floral enhancement, environmental improvements and community projects.

It is the driving force behind Shrewsbury’s annual entry into the Heart of England in Bloom competition in which the town has repeatedly won Gold for its floral excellence.

The committee is made up of residents and representatives from local businesses, organisations, Shrewsbury Town Council and Shropshire Council. It is headed by Keith Roberts, Chairman of Shrewsbury in Bloom.

Officer support is provided by Shrewsbury Town Council in the form of administrative duties. The council’s ground maintenance team also carry out horticultural work on behalf of the Working Group.

Shrewsbury in Bloom generates its income from actively marketing and promoting floral sponsorship around the town. Details of the sponsorship scheme are available here