Shrewsbury Business Improvement District

Shrewsbury Business Improvement District (BID) is a not-for-profit partnership representing over 500 businesses in Shrewsbury town centre. In April 2024, the BID commenced its third five-year term, planning to invest over £2.5 million into promoting Shrewsbury and implementing projects to enhance the town centre.

A significant initiative in 2024 was the launch of the Future Shrewsbury Grants scheme, part of the Work in Shrewsbury (WISH) campaign. This scheme awarded a total of £30,000 in grants to 11 town centre businesses, supporting their growth and evolution.

Town centre footfall in December 2025 was up 15.2% year on year, making it the busiest December since COVID and well above the national increase of 2.2%.

Debit card transactions in the town centre, according to Beauclair spend data, totalled £14.9m, slightly down on December 2024 but outperforming the GB benchmark. This may be due to a number of factors, among them increased customer caution and a shift to credit cards during the festive period.

For the full year 2025, offline debit card spend totalled £132 million, down -0.6% on 2024, compared the GB benchmark of -3.3%.

The busiest day was Saturday, December 14, marking the highest footfall recorded on High Street since 2015.

Through these efforts, Shrewsbury BID continues to play a pivotal role in enhancing the town's commercial environment, supporting local businesses, and promoting Shrewsbury as a vibrant place to visit, work, and live.

For more information on Shrewsbury BID, and the town in general, visit the Original Shrewsbury website.