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16/00439/ADV

Address Proposal Shrewsbury Town Council Decision

6 The Square
Shrewsbury
Shropshire
SY1 1LA

Erect and display replacement signage including 4 no. fascias, 1 no. hanging sign, 1no. ATM surround, 1no. wall mounted welcome sign and 2no. vinyls.

Objection
Application Date:
Application Notes:
The Town Council understands the need for corporate branding and is accepting of signage on the building. Members object to the use of internally illuminated signage in The Square where there is a precedence for externally illuminated signage with appropriate swan neck lighting. Much of the signage throughout the town centre relies on external illumination; members do not see the need for the signs to be internally illuminated as it is felt that such a precedent will inevitably detract from the ambience of the historic Conservation Area. Members feel these proposals are not in-keeping with the streetscene in one of the most prominent and well-used parts of the town.