15/04325/ADV — Shrewsbury Town Council

Address	Proposal	Shrewsbury Town Council Decision
18 Shoplatch Shrewsbury Shropshire SY1 1HS	Installation of one internally illuminated projecting sign.	Objection
Application Date:

Application Notes:
The Town Council understands the need for corporate branding and is accepting of signage on the building. Members object to the use of internally illuminated signage onto Shoplatch where there is a precedence for externally illuminated signage with appropriate swan neck lighting. Reference should be made to the recent Burger King signage application whereby their application was amended to reflect this local compliance. Much of the signage throughout the town centre relies on external illumination; members do not see the need for the signs to be internally illuminated as it is felt that such a precedent will inevitably detract from the ambience of the Conservation Area.